Brand & Concept
Brand & Concept
ORIGIN / Brand & Concept
Based on a concept of " Hawaiian Living",The "Lanai TRANIST"bag was created by Hawaii local owners who had beenin the Luxuay brand business for more than 20 years,He designed bags for his family, for the Hawaiian living as every-day bags that were easy to use and suited the Hawaii Aloha Lifestyle. Using the same quality materials and craftsmanship as the major European Luxay brand bags,each "Lanai TRANIST" bag is designed to be practical, fashionable,light and functional and is a perfect travel companion.
PURPOSE / Brand & Concept
"Lanai TRANIST" is the only one original brand of handbags in Hawaii,Hawaii are at 6 islands, So the people msut come and go from main-lands,and must go around world wide for their living as usual, such like global Nomadize traveller. So the bag made of Hawaiian living, it is perfect for them, The bags have become popular with jet-setters, especially among the Hawaii local people and LA mainland. Then from New York to Paris, Since fashion brand bag follow its newest trend every season, So it msut be changed its styles, However, we pursue the bags as tool for Hawaiian livning with Aloha life stlyes.it msut be fit for coming and go aroud islands, Oafu to Maui, Maui to Lanai, then big islands,it must be fit for travelling from NY to Hawaii, From Hawaii to Paris of Jetsetters,
HAWAII to PARIS / Brand & Concept
"Lanai TRANIST" was first brand of Hawaii do open clients show in Paris collections, it was so excited and applaused, One of most famous Paris high fashion store" Colette" was giving order for Mens and Womens collection. Then they had introduced HERMES maison designer to us, he actually visit Hawaii for styling the bag of Hawaiian livings. It makes the fusion of sophysticated design and function for jettsetter of US mainland to Hawaii, they are loving it.
SPECIALITY / brand & concept
US citizen respect the freedom and challenging, they try to do their best for succss,The American dream come true, they enjoy their dual life in Hawaii and mainland.For them, we support by our bags to their dual life round-trip. It is our policy for making style. Using Italian full glain leather for its body with excellent hand-made of Artisan,we developed very special color for matching to Hawaii nature in Vicenza at Alpiana Italy,For US mainland and Hawaii dual life, it must be fit for both work on office and beach side,it is the icon for dual life in Hawaii,
MISSION / brand & concept
old hawaiian people have the tradition of inferitant, and respect for the nature enviroment. Because the islands resouce isso limited in everything, the people staying Hawaii are familiar to its sustanable idea for our beatiful blue sea-shore, sky, and earth with their lifestyle, Now we are staying in Hawaii, we are enjoying so beatiful scenery. We are happy to have sympathy with islands sutanable idea with our life style.